Editorial Policy

In our editorial policy, we aim to explain how the 777pokies team conducts our research, runs website tests, and reviews online pokies and operators. We will go into detail about how the review team stays unbiased and separated from affiliate agreements, following our review guidelines, which we will outline below, and will serve as a direct explanation as to why the positions in our ratings are never for sale.

Our editorial purpose

The mission behind 777pokies is to help players make informed decisions when gambling online. Our reviews focus on things that will help players save their time and money, which means covering safe and active licensing for casinos, withdrawal processing speed and the limits set up by the website or the fairness of bonus terms and conditions. We remove the marketing put on by the operators and describe exactly how every casino’s inner workings would affect the player.

Our aim is to describe both the strengths and weaknesses of every casino. Because a well-rounded experience is the goal, there are some personal nitpicks a person might have with a casino, and we want to highlight anything potentially beneficial to our readers.

Editorial independence

The core principle behind our editorial policy is independence of our review team from any affiliations and advertising operations our website runs. Casinos don’t pay for better scores or a placement in our ranking. No review, either paid or unpaid, will ever have a recommendation that we do not agree is fair.

Operators have zero say in what the content of our review will be; they cannot affect the way we judge withdrawal policy or bonus terms and conditions. People writing the reviews are not informed about any commercial deals, and the people in charge of commerce have no way of affecting the reviews. We can apply edits to our reviews with more up-to-date information provided by the operators, if we find it to be true and useful, but otherwise allow no way for casinos to affect our writing. The website would not be what it is without affiliations. We can afford to pay our writers, website managers and other staff members, who keep the site running well and looking good thanks to our affiliate program, but it still doesn’t affect what our reviews say.

How we research and create content

With the type of content we produce, the research always comes first. To build and publish a thorough review, we perform mandatory licence and regulatory status checks, which are the basis for any safe casino operations. Afterwards, we look into terms and conditions, the legality of the casino-enforced rules and limitations, as well as bonus wagering requirements and win caps. We review the technical terms line by line, ensuring that everything on the website is legal and does not have pitfalls behind complicated language.

The next important thing we check is payment methods and withdrawal timeframes. We test the availability of all the payment options and compare the processing times stated on the website against our results. We also test the availability and ease of access to the responsible gambling tools, how easy it is to set up deposit limits, and check if the self-exclusion and cool-off periods work.

Every factual claim found on a casino website gets checked and cross-referenced with official sources. We verify licensing details against the official register of the regulator that issued the licence — such as the MGA or the Curaçao Gaming Control Board — rather than relying on the operator's own claims. Separately, we check whether an operator appears on ACMA's list of blocked or illegal gambling services, so our readers are not directed toward sites that are unlawful to access from Australia. If we cannot confirm the information stated on the casino website, we highlight it in our writing.

Hands-on testing

We prefer to test the websites and features ourselves, where possible. Most often we can check the account creation and registration process, deposit processing, game library availability and game performance, undergo KYC procedures and subsequently request a withdrawal + track the processing time ourselves. We also test the support agent response time and quality of response with questions a real player might have.

That allows us to go further than operator claims and actually experience the website the way any player would. This can reveal many issues with a casino, especially when it comes to game libraries, where a large library might seem impressive at first, before players find out there are only a handful of actually well-made titles.

However, we need to point out that a hands-on approach isn’t available for every casino, but we will notify our readers about it in the review itself.

Our rating methodology

Our ratings are formed based on several criteria. We look at the casino’s reputation and track record. Basically, we check the casino’s license and its compliance history to see whether there were any past issues and how quickly they were fixed. We look at payment reliability and speed, website quality and mobile performance, things like lags, loading speeds and responsiveness of the UI. Player relations the website developed are also taken into consideration, meaning the support system and responsiveness to player complaints. Our ratings reflect the overall quality of the casino, instead of focusing on standalone bonus offers.

To learn more about all the factors taken into account in our ratings, visit our How We Rate page.

Accuracy, updates and corrections

We understand that the industry is ever-changing. Bonus terms get altered, terms and conditions change to suit the legal requirements, and the licensing and operating status may change or expire. The changes listed above are the reason we constantly update our information. We look through the posted content to see what’s changed and update the reviews to keep it relevant. We try to fix our mistakes as soon as possible and keep it clear when we messed up. If you find any incorrect or outdated writing on our pages, don’t hesitate to contact us and inform us of the problem. We will be happy to fix the mistakes.

Player safety and responsible gambling

Player safety is always a priority in all our ratings. 777pokies prioritises licensed and safe operators in our rankings and reviews. What we look for is SSL encryption and other data protection setups, fair bonus terms and conditions that players can trust and easy-to-access responsible gambling tools, allowing for players’ self-exclusion. For more information on the safety tools and additional resources on solving problem gambling, visit our Responsible Gambling page.

Conclusion

The current editorial policy is subject to change, but the core principles reflected here will be followed in all of our work, be it a rating or a review, as well as in updates for our existing content. If you see anything that contradicts our editorial policy in our reviews, please contact us so we can fix the problem and sort it out as quickly as possible.